Innovative start-ups are being urged to enter the WeWork Creator awards, which aim to reward new businesses, entrepreneurs and artists who are thinking in new ways and creating real change. There is a substantial prize up for grabs, offering between $130,000 (just over £100,900) and $360,000 (just over £279,415).
A start-up itself, having been founded in 2010, WeWork is a US business that provides shared workspaces and offices to startups, freelancers and, increasingly, global corporations on a membership basis.
The organisation has now moved into the awards space and is hosting ceremonies in multiple regions around the world this year, including the UK, for the second year in a row. To date, the business has given away more than $18 million (over £139 million) in Creator Awards to 187 winners, funding the creation of more than 650 jobs.
Interested start-ups, who do not have to be members, choose the category they think suits them and then register online. The categories are Performing Arts, Non-profit and Business Venture.
The Performing Arts category is meant for live performers interested in sharing their talents on the Creator Awards stage. The Non-profit category is meant for registered non-governmental organisations (NGOs), charities, and no-profit organisations. Meanwhile, the Business Venture category is meant for startups, entrepreneurs, or established enterprises.
Applicants need to submit basic information about their idea, business or organisation, along with a 90-second video introducing themselves, telling WeWork what they do, why they are passionate about doing it and how they would use the funding award if they won. Applicants should note that while the video does not need to be professionally produced, they cannot submit an application without it.
The UK awards deadline for applications is 7 September and the awards event is on 25 October, where the finalists will pitch live on stage in front of a panel of judges. The winner of the Creator Awards London will then be eligible to pitch for a second time for additional funding at the Creator Awards global finals, which take place early next year in New York.