A record number of shoppers came out to show their support for the UK’s 5.8 million small, independent businesses on the UK’s seventh annual Small Business Saturday on 7 December, providing them with an important boost.
According to official figures, 17.6 million shoppers across the UK hit their local high streets on the day, spending an estimated £800 million.
The number of shoppers were up by more than four million compared to 2018, indicating how much people have taken the campaign to heart. The focus of the campaign this year was for people to find their ‘local hero’ and it appears to have been successful, given the increase from last year.
The day offered the opportunity for start-ups to show their products too, with one local council offering free pop-up spaces for new businesses at markets so that they could test their products. Meanwhile, another council encouraged and supported new businesses to take part through its business networking forum.
The campaign also enjoyed high engagement on social media, with #SmallBizSatUK and #SmallBusinessSaturday being the UK’s top two trends throughout the day.
Campaign directors hope that by showing their support for local businesses, shoppers will understand the importance of the role small, independent businesses play in the UK and will continue to support them all year round, not just over the month.